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LMD Awarded Contract to Promote Trollbeads

LAUREL, MD – August 11, 2008 – Lund Trading has selected LMD as its marketing partner for a national branding and advertising campaign promoting the company's innovative Trollbeads jewelry line.

Trollbeads is a line of collectible jewelry consisting of separately sold components-chains, clasps, and beads. A modern-day charm bracelet, Trollbeads allows wearers to create their own unique piece of jewelry with beads that signify special events and personal symbols. The beads are handcrafted and draw their design inspiration from nature (flowers, fauna, animals), astrology, emotions, and the moments that make up everyday life. Trollbeads jewelry has won international artistic recognition and was recently exhibited at Sculpture Objects & Functional Art in Chicago and New York.

LMD is charged with creating and implementing a comprehensive branding and marketing campaign for Trollbeads. Marketing initiatives include a new logo and identity; print ads; marketing collateral; point-of-sale materials; packaging, photography, and a variety of sales collateral such as product catalogs, brochures, website, and other tools.

Lund Trading is the exclusive North American distributor for Trollbeads.

ABOUT LMD

LMD is a results-driven branding, marketing, and design firm that has served local, regional, and national clients for more than 30 years. By delivering proven marketing strategies, innovative design solutions, and outstanding client service, LMD gives clients the tools to know their markets, sow the seeds of marketing success, and grow their businesses.

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