GSA Schedule

Federal Supply Schedule 541—Advertising & Integrated Marketing Solutions (AIMS) FCXA-M2-030001-B

Contract Period: Nov 1, 2006–Oct 31, 2011

Government agencies can easily access LMD's comprehensive advertising and integrated marketing services through the GSA Advertising and Integrated Marketing Solutions Schedule. Services are available using the following contracts:

GS-07F0085T

• Under SIN 541-3—Web Based Marketing Services: Develop strategies for an agency to provide the maximum use of their internet capabilities. Typical tasks may involve the consultation, development and implementation of website design and maintenance, search engine development, e-mail marketing and web casting, video conferencing via the web, on-line media management, and other activities involving electronic marketing services. This SIN is set aside for only small business concerns. (NAICS code 541910)

• Under SIN 541-4F—Commercial Art and Graphic Design: Services provided are commercial art, custom or stock, graphic design, and special effects that educate the consumer market about a product or service. This SIN is set aside for only small business concerns. (NAICS code 541430)

GS-07F0086T

• Under SIN 541-1—Advertising Services: Services provided under this SIN will promote public awareness of an agency's mission and initiatives and dissemination of information to consumer and advocacy groups. Advertising media such as: direct mail, media planning/placement, public education, outdoor marketing and media, broadcast media to include TV and radio and public service announcements may be used in providing services relating to this SIN. (NAICS code 541810)

• Under SIN 541-2—Public Relations Services: Services include providing customized media and public relations services, preparation of media materials, including background materials, press releases, speeches and presentations, and press kits; and executing media programs such as press conferences, distribution of press materials, and scheduling broadcast and print interviews. (NAICS code 541820)

• Under SIN 541-4(a)—Market Research and Analysis: Services include the development of customized strategic marketing plans, developing branding initiatives, target market identification, and conducting focus groups. (NAICS code 541910)

• Under SIN 541-1000—Other Direct Costs: Expenses other than labor hours that are necessary to complete a project.