United States Naval Academy Alumni Association & Foundation
Association | Website Design & Development
(Web, Research)
About the Client
The United States Naval Academy (USNA) Alumni Association & Foundation serves the graduate community of the United States Naval Academy. As a non-profit, service-oriented membership organization, the USNA Alumni Association & Foundation encourages support and enthusiasm for the graduates' alma mater; preserves and promotes the Academy's rich history, traditions, and the accomplishments of its graduates; and gains support from alumni and other members of the community to help the Academy achieve and exceed a margin of excellence.
Challenge
Aggregate and organize more than 1,000 pages of information in a way that is intuitive and easily accessible to the diverse needs of end users.
Communicate the association's mission and value to alumni and members of the Academy community.
Convey a sense of community and camaraderie.
Solution
Conducted market research among the Academy's alumni, their families, and staff to understand usage patterns and requirements.
Redesigned the site with an emphasis on ease-of-use, intuitive navigation, and visual appeal.
Employed a clean, contemporary design to communicate the organization's forward-thinking mission while still honoring its traditions. Photos aid in audience identification and conveying a sense of community.
Created a "members only" area, which provides registered users with access to exclusive alumni-only information.
Technology
LMD worked with this client to implement their redesigned site using NetCommunity—an ASP/SQL Server based CMS. Additionally, LMD developed a custom features system, complete with an administrative interface.
LMD also converted the design into a NetCommunity-friendly template.
- ASP.Net
- MSSQL Server 2005
- HTML 4.01/CSS 2.0
- Blackbaud NetCommunity