Capabilities

LMD understands how to create and communicate integrated, cohesive brands. All of our creative solutions are driven by sound market intelligence, incorporate targeted messaging, expertly marry form and function, and support your organization's overall goals and objectives. Our creative competencies include:

Strategic Marketing and Communications

• Market Research and Intelligence Gathering, Including Focus Groups and Surveys
• Competitive Analyses and Best Practices Reviews
• Development of Strategic Marketing Plans

Brand Development

• Positioning Strategy and Image Development
• Logos and Corporate Identity Packages
• Messaging Platforms, Taglines and Slogans
• Exhibits, Signage, and Displays

Marketing/Sales Collateral

• Writing, Design, Production, and Printing of All Forms of Print Communications, Including, But Not Limited To:
  • Corporate and Sales Brochures
  • Annual Reports
  • Direct Mail
  • Flyers and Posters
  • Newsletters
• Point-of-purchase Materials
• Premiums and Promotions

Web/Interactive Strategy and Execution

• Front-end Strategic Planning, Design, Architecture, and Development
• Back-end Development Using Such Resources as X/HTML, CSS, JavaScript, ASP.Net, ColdFusion, J2EE, Perl, PHP, MySQL, MSSQL, Oracle, and More
• Integration with Existing Applications
• Accessibility (508 compliance)
• User Acceptance and Testing
• CD-ROMs, Kiosks, Video Loops, and Multimedia Presentations
• E-newsletters; HTML and Text "Blast" E-mails

Advertising and Media Planning

• Campaign Planning and Execution
• Conceptualization and Creation of Print, Broadcast, Outdoor, Transit, and Online Advertising
• Scripting, Storyboards, Talent Selection, and Art Direction of Broadcast Advertising
• Buying and Placement of Print, Broadcast, Outdoor, Transit, and Online Advertising
• Campaign Benchmarking, Evaluation, and Analysis

Public Relations

• Press Contact List Development
• Press Release Writing and Distribution
• Feature Stories and Technical Articles
• Speech Writing and Scripting